One sentence overview: Pinterest is an image sharing and social media service designed to enable saving and discovery of information (specifically “ideas”) on the World Wide Web using images and, on a smaller scale, GIFs and videos, in the form of pinboards.
Pinterest Ticker : PINS
5/29/2020 Stock Price : $20.29
5/29/2020 Market Cap : $11.9 Billion
Total Shares Outstanding Recent Quarterly Report : 576 millions shares
| Jan 2020 | March Low | Mar 31 | 5/29/2020 | YTD % | |
| $19 | $11 | $15 | $20 | 5% | |
| S&P 500 | 3231 | 2237 | 2585 | 3044 | -5.8% |
Pinterest Investor Relations Page
https://investor.pinterestinc.com/investor-overview/default.aspx
Pinterest SEC Page
https://www.sec.gov/cgi-bin/browse-edgar?CIK=pins&Find=Search&owner=exclude&action=getcompany
Pinterest Glassdoor Ratings
https://www.glassdoor.com/Reviews/Pinterest-Reviews-E503467_P2.htm
Pinterest Overview
Development of Pinterest began in December 2009, and the site launched the prototype as a closed beta in March 2010. Nine months after the launch the website had 10,000 users. Silbermann said he personally wrote to the site’s first 5,000 users offering his personal phone number and even meeting with some of its users. The launch of an iPhone app in early March 2011, brought in more downloads than expected. This was followed by an iPad app and Pinterest Mobile, a version of the website for non-iPhone users.
In February 2019, The Wall Street Journal stated that Pinterest secretly filed for an Initial Public Offering (IPO) of stock. The total valuation of the company at the time reached $12 billion. They went public on April 18, 2019 at $19 per share, closing the day at $24.40 per share.
Products
Pinterest consists mainly of “pins” and “boards”. A pin is an image that has been linked from a website or uploaded. Pins saved from one user’s board can be saved to someone else’s board, a process known as “repinning”. Boards are collections of pins dedicated to a theme such as quotations, travel, or weddings. Boards with multiple ideas can have different sections that further contain multiple pins. Users can follow and unfollow other users as well as boards, which would fill the “home feed”.
Content can also be found outside Pinterest and similarly uploaded to a board via the “Save” button, which can be downloaded to the bookmark bar on a web browser, or be implemented by a webmaster directly on the website. It was originally called the “Pin it” button but was renamed in 2016 to “Save” due to international expansion, making the site more intuitive to new users.
Business and Financial Drivers
Competition
Pinterest wants you to search its site using its search engine. As a result, Google can be considered a competitor for non-Pinterest users. In addition, EBay and Etsy are two platforms that provide an ability to locate unique items.
Future Outlook
Pinterest long term growth will depend on its ability to monetize its International users and increase their dollar based revenue to at least 50% of the US customer base.
Disclaimer: I do not have any formal recommendation for or against this stock, so don’t buy or sell stocks based solely on what you read.
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