{"id":191,"date":"2020-05-31T01:01:35","date_gmt":"2020-05-31T01:01:35","guid":{"rendered":"https:\/\/mikemcmahon.info\/coach\/?p=191"},"modified":"2020-06-07T19:49:25","modified_gmt":"2020-06-07T19:49:25","slug":"etsy","status":"publish","type":"post","link":"https:\/\/mikemcmahon.info\/coach\/etsy\/","title":{"rendered":"Etsy"},"content":{"rendered":"\n

One sentence overview<\/strong>: Etsy is an E-commerce website focused on handmade or vintage items and craft supplies.<\/p>\n\n\n\n

Etsy Ticker : ETSY\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n

5\/29\/2020 Stock Price : $80.98<\/p>\n\n\n\n

5\/29\/2020 Market Cap : $9.61B<\/p>\n\n\n\n

Total Shares Outstanding Recent Quarterly Report : 123 million shares<\/p>\n\n\n\n

<\/td>Jan 2020<\/strong><\/td>March Low<\/strong><\/td>Mar 31<\/strong><\/td>5\/29\/2020<\/strong><\/td>YTD %<\/strong><\/td><\/tr>
Etsy<\/td>$45<\/td>$32<\/td>$38<\/td>$81<\/td>80%<\/td><\/tr>
S&P 500<\/td>3231<\/td>2237<\/td>2585<\/td>3044<\/td>-5.8%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Etsy Investor Relations Page<\/p>\n\n\n\n

https:\/\/investors.etsy.com\/home\/default.aspx<\/a><\/p>\n\n\n\n

Etsy SEC Page<\/p>\n\n\n\n

https:\/\/www.sec.gov\/cgi-bin\/browse-edgar?CIK=etsy&Find=Search&owner=exclude&action=getcompany<\/a><\/p>\n\n\n\n

Etsy Glassdoor Ratings<\/p>\n\n\n\n

https:\/\/www.glassdoor.com\/Reviews\/Etsy-Reviews-E42751.htm<\/a><\/p>\n\n\n\n

Etsy Overview<\/strong><\/p>\n\n\n\n

Etsy is an American e-commerce website focused on handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home d\u00e9cor and furniture, toys, art, as well as craft supplies and tools. All vintage items must be at least 20 years old. The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of $0.20 per item.<\/p>\n\n\n\n

Buying and Selling On Etsy<\/strong><\/p>\n\n\n\n

Creating a shop on Etsy is free; however, each listing that is posted in the shop costs $0.20. Each listing will remain on the shop\u2019s page for a maximum of 4 months, or until someone buys the product. The prices of products are set by the shop owner, but Etsy claims 5% of the final sale price of each listing. Shop owners are sent a bill at the end of every month detailing the fees Etsy has charged them, and they have until the 15th of the following month to pay the fees. Sellers can choose which payment options to offer buyers, including credit cards, debit cards, and PayPal, among others.<\/p>\n\n\n\n

On the Etsy homepage, potential buyers can type a \u201cproduct description\u201d into the search bar, or, alternatively, they can \u201cbrowse\u201d through a list of options on the left side of the homepage, which includes Art, Home & Living, Jewelry, Women, Men, Kids, Vintage, Weddings, Craft Supplies, Trending Items, Gift Ideas, Mobile Accessories, and more. Furthermore, buyers may choose from a list of categories by clicking on the \u201ccategories\u201d link under \u201cMore Ways to Shop\u201d. This will bring the user to a page of over 30 categories, each containing subcategories.<\/p>\n\n\n\n

When a buyer views a product, they can choose to view the positive percentage feedback of each seller to determine the reliability of the shop. Once a buyer finds a product they would like to buy, they click \u201cAdd to Cart\u201d, and that product is added to their virtual \u201cShopping Cart\u201d. The buyer may then either continue shopping, or purchase the selected item. In order to purchase items, buyers do not have to have an account with Etsy, and can instead register with a Facebook or Google account.<\/p>\n\n\n\n

Etsy is popular as a side-business, as well as a place to buy goods made from recycled and upcycled materials, along with less expensive or more unusual versions of mass-produced items. The unique nature of many of the items for sale is part of their appeal to some shoppers. Product photos on Etsy tend to be editorial or artistic instead of commercial catalog style. Sellers can add tags to their products to help buyers find them, and buyers can choose to search for items available locally. Etsy staffers publish lists of featured items.<\/p>\n\n\n\n

Most sellers are women, who tend to be college-educated and in their twenties and thirties. Individual Etsy sellers decide which payment options to offer buyers; these options may include credit card, cheque, money order, PayPal, bank transfer, and Etsy gift card.<\/p>\n\n\n\n

Etsy sellers range from hobbyists to professional artists who use the site to make a living. According to artists who have developed their Etsy stores into their primary jobs, scaling up production of handmade items can require more than full-time work, especially during the holiday shopping season.<\/p>\n\n\n\n

Business and Financial Drivers<\/strong><\/p>\n\n\n\n

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Competition<\/strong><\/p>\n\n\n\n

Etsy competitors include EBay and Amazon. In addition, if an Etsy wants to avoid the listing fees associated with Etsy they could leave and set up a website on Shopify.<\/p>\n\n\n\n

Future Outlook<\/strong><\/p>\n\n\n\n

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Disclaimer: I do not have any formal recommendation for or against this stock, so don\u2019t buy or sell stocks based solely on what you read.<\/em><\/p>\n\n\n\n

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